The Outline

Secular Panthers & Baptist Campus Ministries: How Two Student Groups Use Similar Marketing Tactics to Accomplish Different Goals

I. Introduction
-Chris and I will explain the basis for our idea and what we hope to accomplish
II. Interviews
-Secular Panthers
*Dave Churvis – President
–Why did you design the flyer the way that you did?
–Explain how the logo best represents the group. (Dave will elaborate here on the conflict he endured when selecting the logo due to differing identities within the group at large)
*Sean Kirk
–Why the flyers attracted him to the club.

-BCM
*Chris’ interview segments

III. Conclusion
-What were the parallels we can draw between the two groups and their marketing techniques?
-What can be said about visual rhetoric when exploring these two groups?